A reader asks: I just started my law firm and don’t yet have any clients. How do I go about notifying people and securing their patronage?
Learn the 6 essential steps to achieving a high ranking in Google with this law firm search engine optimization guide.
If you want to get more marketing exposure without spending a fortune on attorney advertising, the key is education-based marketing. You want to get valuable content in front of targeted prospects that are most likely to buy your legal services. Here are 7 low cost attorney advertising ideas.
Many lawyers rely on advertising to generate leads for their business. Here are 8 law firm advertising tips to increase your response rate.
The standard way firms use law firm advertising is by writing copy that look something like this: Joe Smith, Attorney at Law – For help with personal injury, wrongful death, product liability or medical malpractice, call XXX-XXX-XXXX for a free consultation or visit www.mysite.com. What’s Wrong With This Lawyer Ad? There are several things wrong [...]
Sending email newsletters is a great way to follow up and keep in touch. Here are 5 ways to increase the chances that your email will be read.
Does your law firm brochure make a compelling written argument for why someone should hire you? Here are 3 steps to create a powerful brochure.
Your most valuable business asset is your in-house contact database. Here are 5 steps to building your database and creating your marketing strategy.
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