Marketing an Estate Planning Law Firm

Posted by Krista on Feb 22, 2004 in Marketing | 0 comments

There was a great discussion on the MarketingProfs.com website about how to market an estate planning firm. Common Problems: » no immediate benefit » focus on cost – newspapers advertise services for 1/3 price » little repeat business Suggestions: » focus on value – why are your services different than the low cost providers? » use emotional appeal...

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Public Perception of Lawyers

Posted by Krista on Feb 21, 2004 in Marketing | 1 comment

The American Bar Association published a study in April 2002 on how the public views lawyers. You can download it in its entirely (free of charge) at the ABA’s website. The study is worth downloading as it clearly demonstrates that the public has a negative view of attorneys, even though many are satisfied with their lawyer’s services. Some interesting findings include: Positive...

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Legal Ethics & Advertising in Pennsylvania

Posted by Krista on Feb 21, 2004 in Legal Industry, Marketing | 0 comments

Advertising Laws as stated by the Pennsylvania Disciplinary Rules of Professional Conduct (provided by the Legal Information Institute) » Rule 7.1 Communications Concerning a Lawyer’s Services » Rule 7.2 Advertising » Rule 7.3 Direct Contact With Prospective Clients » Rule 7.4 Communication of Fields of Practice » Rule 7.5 Firm Names and Letterheads »...

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FindLaw Marketing Article on Law Firm Marketing Trends

Posted by Krista on Feb 20, 2004 in Marketing | 0 comments

Mark Beese of Holland & Hart LLP points out a number of trends in law firm marketing including: Focus has moved away from branding and more towards business development – cross marketing, building client relationships, and specializing in an industry Marketing is becoming more strategic, including business development and change management in addition to operational...

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How To Motivate Your Prospect To Contact You

Posted by Krista on Feb 19, 2004 in Rainmaking | 0 comments

Using a call to action is the foundation of any direct response promotion, but what makes for a good offer that will motivate prospects to take action? Often, people don’t want to call you if they don’t have to. They may fear a sales pitch or just don’t know enough about their problem to feel comfortable moving forward. They may fear you will reject their business or that you...

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