Creating Brochures Clients Will Read

Posted by Krista on Mar 15, 2004 in Marketing | 0 comments

The Professional Marketing Forum launched the first edition of its magazine targeted professional service marketers. In it, there was an interesting article about how one law firm created a brochure that was client focused, rather than firm focused. The objectives of the brochure were to: To communicate an updated image for the firm To highlight the successes their clients had experienced in...

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Making Your Website Client Centric

Posted by Krista on Mar 7, 2004 in Internet Marketing | 0 comments

An article, Using Your Web Site To Enhance Client Service in Findlaw’s Modern Practice highlights important ways to make your website do more for your firm. Some points include: Optimize the site for search engines Writing good content Use personalization techniques to provide customized information » Read Article I think the article is very simplistic in what it suggests. ...

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Tips for Writing Articles

Posted by Krista on Mar 7, 2004 in Internet Marketing | 0 comments

A new article on Findlaw, Before Starting to Write: Maximizing the Potential of Bylined Articles, details helpful tips on writing articles as a business development tactic. Some tips Define the article Find an appropriate publication to suggest the article to Review the publication’s guidelines Do background research Meet the editor’s deadline » Read...

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