Archive for March, 2004

The Professional Marketing Forum launched the first edition of its magazine targeted professional service marketers. In it, there was an interesting article about how one law firm created a brochure that was client focused, rather than firm focused. The objectives of the brochure were to:

• To communicate an updated image for the firm
• To highlight the successes their clients had experienced in the past year
• To illustrate our cross-disciplinary client team culture

The article describes the process the firm’s marketing team in creating such a brochure and getting buy in internally. » Read Article: The Making of a Brochure that Clients Actually Read

An article, Using Your Web Site To Enhance Client Service in Findlaw’s Modern Practice highlights important ways to make your website do more for your firm. Some points include:

• Optimize the site for search engines
• Writing good content
• Use personalization techniques to provide customized information

» Read Article

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A new article on Findlaw, Before Starting to Write: Maximizing the Potential of Bylined Articles, details helpful tips on writing articles as a business development tactic. Some tips

• Define the article
• Find an appropriate publication to suggest the article to
• Review the publication’s guidelines
• Do background research
• Meet the editor’s deadline

» Read Article