The Professional Marketing Forum launched the first edition of its magazine targeted professional service marketers. In it, there was an interesting article about how one law firm created a brochure that was client focused, rather than firm focused. The objectives of the brochure were to:

• To communicate an updated image for the firm
• To highlight the successes their clients had experienced in the past year
• To illustrate our cross-disciplinary client team culture

The article describes the process the firm’s marketing team in creating such a brochure and getting buy in internally. » Read Article: The Making of a Brochure that Clients Actually Read

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