Not Just Email Spam

Posted by Krista on Jun 21, 2004 in Internet Marketing | 0 comments

An article in today’s law.com newsletter talks of how easy it is for spammers to lift logos and contact information off a website. The Florida Bar reports that it was actually fax spam, rather than email, but the principle remains the same. Create some fake letterhead and send your bogus offers and you can tarnish someone’s good name – and it’s virtually impossible to...

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Determining Client Net Worth

Posted by Krista on Jun 20, 2004 in Client Service | 0 comments

An article in this month’s Direct Magazine discusses how B2B service firms can approach determining customer value. The example included is a print/mailing house, but the model can be applied pretty well to B2B law firms. The article discusses a five point assessment stategy for understanding who the most profitable clients are through the following criteria: 1) revenue dollars 2)...

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3 Steps To Creating Your Law Firm Marketing Strategy

Posted by Krista on Jun 4, 2004 in Marketing | 0 comments

Creating a marketing plan requires taking a critical look at your firm’s current status and evaluating it in light of your strengths and weaknesses, your clients’ needs, your competitors, and the market you practice in. Many people tend to skip this initial planning because they don’t see any tangible outcomes from the process – you end up with strategy, but that by...

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