Marketing the Legal Mind
by Henry Dahut
Publisher: LMG Press; (March 2004)
ISBN: 0974512605

Henry Dahut Esq. conducted over 100 interviews with lawyers to develop the foundations for his new book, Marketing the Legal Mind: Turning New Perspectives Into Powerful Opportunities. The book, itself, is a bit pricy at $62 for less than 200 pages, but is a good read for lawyers trying to understand client relationship management, strategic planning, and firm leadership.

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Book Reviews

Some lawyers seem to shy away from publishing a regular newsletter because they fear they won’t know what to say or they’ll run out of content soon after they start publishing. If you fall into this category, keep in mind, you know far more than you think you do. Most people have little understanding of the law and how it impacts their business, so any tidbits of information you can offer in plain English will be welcomed.

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