ALA Report Says Law Firms that Advertise Have Higher Growth Rates

Posted by Krista on Jun 27, 2006 in Legal Industry | 0 comments

ALA Media has released a report, An Analysis of Advertising and its Effect on Law Firm Revenue Growth, which is downloadable via its website. It states Firms That Make A Commitment To Advertising Have Higher Growth Rates. Using the rigorous definition of advertising, the 87 AmLaw 200 firms that spent at least $10,000 in advertising in any three of the last five years have an average Compound...

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FTC Backs Legal Referral Services

Posted by Krista on Jun 23, 2006 in Legal Industry, Marketing, Referrals | 1 comment

There are a lot of lead generation services out there for law firms. The trouble is, there are all kinds of ethical considerations when it comes to paying a non-lawyer for soliciting prospective clients. Up until now, most states have considered it unethical. But recently, legal referral services have gained an unlikely ally – the Federal Trade Commission. According to the article, Legal...

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Conduct A Competitive Analysis

Posted by Krista on Jun 23, 2006 in Marketing | 0 comments

If you want to differentiate yourself from other lawyers, you first have to know what they are doing to market themselves. The bulk of your competition probably comes from local firms that offer similar practice areas to yours. But how much do you actually know about how your competition does business? Do some competitive research to learn who their clients are, any new accounts they’ve...

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Create A Marketing Plan: Step 2 – Knowing Your Current and Past Clients

Posted by Krista on Jun 22, 2006 in Marketing | 1 comment

Your clients are a wealth of (usually untapped) information that can offer an outside perspective of your firm. Take them to lunch or send them a letter asking them to evaluate your performance and how satisfied they are with your service. After all, your clients know what your strengths and weaknesses are because they’ve worked with you and have seen your processes first hand. They can...

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Create A Marketing Plan: Step 1 – Define Your Goals

Posted by Krista on Jun 22, 2006 in Marketing | 0 comments

The first step to creating a law firm marketing plan is to define your goals. The direction of any law firm is set by who you are and where you see your law firm in the future. Why Set Goals? To most people, goal setting is one of the fluffier aspects of marketing. They’d prefer to get to the hands on stuff like advertising, creating a website, or sending out newsletters. So why take the...

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