In a previous article, I discussed Coca Cola’s failures with New Coke to highlight just how important knowing your customers is to you marketing campaign. In this article, I want to talk about what’s involved with a marketing campaign.

I often get prospects that call me up and want to outsource their entire marketing campaign. They don’t want to deal with it. They’ve tried a variety of different marketing tactics - tv, radio, print, web - and none seem to generate the calls they’re expecting. They know that something might be wrong, so they decide to check out marketing firms in hopes that these firms will be able to make their tv/radio/print ads/website better.

Unfortunately, it’s rarely that simple when it comes to marketing a law firm. Here are some reasons why:

My point is that it’s impossible for law firms to completely outsource their marketing. Because you are the product, you must be actively involved in the process. And your marketing efforts must convey your expertise and personality. In most cases, that involves educating prospects through articles, seminars, talks, newsletters, and informative content on your website. And you need to do these things on a consistent basis. Once is rarely enough.

• 7 Ways You Can Market Your Services Today
• Articles
• 3 Pillars of a Successful Law Firm
• Marketing Is Everything You Do To Get and Keep Clients
• Create A Marketing Plan: Step 2 - Knowing Your Current and Past Clients

Categories: Rainmaking, Marketing