Comments on: Marketing a Law Firm – Uncover Hidden Client Opportunities http://www.lawyerbizcoach.com/2006/06/22/create-a-marketing-plan-step-2-knowing-your-current-and-past-clients/ Law Firm Marketing for Solo and Small Law Firms Thu, 19 Apr 2012 19:17:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dr. Ian Bradley http://www.lawyerbizcoach.com/2006/06/22/create-a-marketing-plan-step-2-knowing-your-current-and-past-clients/#comment-9 Dr. Ian Bradley Fri, 19 Jun 2009 01:18:50 +0000 http://server.mmllcwebhosting.com/~lawyer/2006/06/22/create-a-marketing-plan-step-2-knowing-your-current-and-past-clients/#comment-9 A great article that emphasizes a point that I stress in my executive coaching practice - get measurable feedback. All to often in my work with lawyers, I see an over-reliance upon billing as the sole metric for promotions, partnerships and corner offices. Billings are the ultimate outcome but focusing on client satisfaction is the best way to increase the bottom-line. Routine satisfaction surveys, especially those tailored to the client and the attorney, can identify small problems before they become major issues leading to client loss. Satisfaction surveys, properly designed and executed, can also serve as the raw material for in-house training and development of junior lawyers. A great article that emphasizes a point that I stress in my executive coaching practice – get measurable feedback. All to often in my work with lawyers, I see an over-reliance upon billing as the sole metric for promotions, partnerships and corner offices. Billings are the ultimate outcome but focusing on client satisfaction is the best way to increase the bottom-line.

Routine satisfaction surveys, especially those tailored to the client and the attorney, can identify small problems before they become major issues leading to client loss. Satisfaction surveys, properly designed and executed, can also serve as the raw material for in-house training and development of junior lawyers.

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