More Lawyer Advertising Regulations

Posted by Krista on Jul 21, 2006 in Legal Industry, Marketing | 0 comments

It seems that Bar Associations are on a crusade to regulate lawyer marketing at all cost. Recently, New Jersey stepped up its restrictions by stating that “Super Lawyer” and “Best Lawyer in America” designations are inappropriate for lawyer advertising. (see PDF) The New Jersey Committee on Attorney Advertising had a problem with the “Super Lawyers” designation...

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Create A Marketing Plan: Step 4 – Situation Analysis

Posted by Krista on Jul 19, 2006 in Marketing | 0 comments

In recent articles, I’ve talked about how to Define Your Goals, Know Your Clients, and Evaluate Your Competitors. The fourth pillar of a solid marketing foundation is to know the environment in which you do business. Legal Industry Statistics The number of lawyers is growing at a rapid pace. According to the American Bar Association, there were1,049,751 lawyers in 2000 – or one...

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Academy of Trial Lawyers Backs Tougher NY Ad Restrictions

Posted by Krista on Jul 19, 2006 in Legal Industry, Marketing | 0 comments

I blogged recently about the new ad standards proposed for attorneys practicing in New York. It looks like they got their first high profile supporter in the 500-member Academy of Trial Lawyers “The current rules and system have the effect of rewarding lawyers who engage in prohibited activities,” the academy said. “For some lawyers, the issue has become a simple matter of...

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Two New Networking Services for Lawyers

Posted by Krista on Jul 6, 2006 in Internet Marketing | 1 comment

As online social media mixes with internet marketing, it was only a matter of time before services started targeting the legal profession. Here are two new services you might want to check out. Lawbby.com – Lawbby has the look and feel of MySpace, though it’s targeting the lawyer community. You can create a blog, maintain a list of friends, post pictures, create quizzes and polls,...

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