Archive for August, 2006

In my previous article, I looked at how negative thinking can hold us back from achieving our goals. In this article, I’m going to look at strategies for dealing with negative thinking. continue

In my last article, I asked what’s holding you back? Often it’s the way we perceive the world around us. If we think that it’s difficult to grow our business, then our brain looks for ways to confirm this belief. We want to do great things but our “yes, but” mechanism kicks in and we’re left feeling defeated and hopeless. So in this article, I want to look at ways to deal with negative thinking. continue

Most lawyers I speak with hate the concept of marketing. If they had their way, they’d just sit back and wait for referrals to flood in. They wouldn’t have to spend time prospecting. They wouldn’t have to pitch their services to people who don’t know who they are or why they are the lawyer for them. And they wouldn’t have to risk rejection. But most lawyers don’t get enough referrals to sustain their practice so they have to find other ways of drumming up new business. continue

In law school, you learned a certain way of thinking based on logic, rationale, and a healthy dose of skepticism. That may be fine for how you deal with cases in court, but it’s probably holding you back in your business. In this four part series, I’m going to talk about how you can identify and deal with the negative thinking that’s preventing you from growing your business. continue

The biggest challenge in marketing is to identify those people who you want to work with, who need your services, and who are willing to pay your prices. This involves picking a target market and perhaps even a niche to focus on. Many people are initially scared of narrowing down their prospects and ask “You mean I have to turn away clients?” For your marketing to be cost effective, the answer is yes. There will only be a small portion of the population who will even be interested in your services - why waste your money on marketing to those that don’t need them or are half way across the country and difficult to access? By targeting a small group of people who already have a need for your services, you drastically increase your marketing campaign’s likelihood of success. continue

The Super Lawyers and Best Lawyers in America aren’t going to just roll over and die after last month’s ethics opinion in New Jersey banned lawyers from advertising their status. Both firms have hired law firms to fight the ruling. continue