Power of Negative Thinking (Part 4): 7 Steps For Dealing With Negative Thinking

Posted by Krista on Aug 18, 2006 in Marketing, Rainmaking | 0 comments

In my previous article, I looked at how negative thinking can hold us back from achieving our goals. In this article, I’m going to look at strategies for dealing with negative thinking. In his Action Plan Toolkit (aff), Robert Middleton addresses 7 steps to disarm the negative belief. Identify the negative thought – What is it that you’re resisting? Whenever you find yourself...

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Power of Negative Thinking (Part 3): Become Aware of Negative Thoughts

Posted by Krista on Aug 17, 2006 in Marketing | 0 comments

In my last article, I asked what’s holding you back? Often it’s the way we perceive the world around us. If we think that it’s difficult to grow our business, then our brain looks for ways to confirm this belief. We want to do great things but our “yes, but” mechanism kicks in and we’re left feeling defeated and hopeless. So in this article, I want to look at...

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Power of Negative Thinking (Part 2): What’s Holding You Back?

Posted by Krista on Aug 16, 2006 in Marketing, Rainmaking | 0 comments

Most lawyers I speak with hate the concept of marketing. If they had their way, they’d just sit back and wait for referrals to flood in. They wouldn’t have to spend time prospecting. They wouldn’t have to pitch their services to people who don’t know who they are or why they are the lawyer for them. And they wouldn’t have to risk rejection. But most lawyers...

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Power of Negative Thinking (Part 1): Fallacies in Lawyer Marketing Logic

Posted by Krista on Aug 16, 2006 in Marketing, Rainmaking | 0 comments

In law school, you learned a certain way of thinking based on logic, rationale, and a healthy dose of skepticism. That may be fine for how you deal with cases in court, but it’s probably holding you back in your business. In this four part series, I’m going to talk about how you can identify and deal with the negative thinking that’s preventing you from growing your...

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Create A Marketing Plan: Step 5 – Segmenting And Targeting

Posted by Krista on Aug 2, 2006 in Marketing | 0 comments

The biggest challenge in marketing is to identify those people who you want to work with, who need your services, and who are willing to pay your prices. This involves picking a target market and perhaps even a niche to focus on. Many people are initially scared of narrowing down their prospects and ask “You mean I have to turn away clients?” For your marketing to be cost effective,...

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