Archive for March, 2007

The best way for attorneys to market their legal services is not advertising. It is getting in front of your target audience and building connections and relationships with the people who are most likely to become your clients or those who are most likely to refer clients to you. People hire attorneys they know, like and trust, so building rapport with prospects is the key to your success.

Marketing only works when you do it regularly. Plan - and make time - to do a set number of marketing tasks each week. Your tasks don’t have to be time consuming or elaborate, but you must do them. Here are some ideas to get you started today: continue

Most lawyers are primarily concerned with the bottom line - where’s the return on investment? To measure ROI, you need to have metrics in place that will accurately tell you where your prospects are coming from. Some ways of measuring results include: continue

Your law firm marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: continue

When people buy your legal services, they are hiring you as their trusted adviser - someone who is knowledgeable, trustworthy, and experienced. Yet hiring an attorney can be a very risky endeavor for someone who doesn’t have much legal experience.

How can they be sure they are making an informed decision about which attorney is right for them, can do what they say, and will provide the best value for their money? In other words, why they should they pick you to help them over all the other options available to them? continue