The best way to market your services is not advertising. It is getting in front of your target audience and building connections and relationships with the people who are most likely to become your clients or those who are most likely to refer clients to you.

However, marketing only works when you do it regularly. Plan - and make time - to do a set number of marketing tasks each week. Your tasks don’t have to be time consuming or elaborate, but you must do them. Here are some ideas to get you started today: (Read the article)

Rainmaking, Marketing

Most lawyers are primarily concerned with the bottom line - where’s the return on investment? To measure ROI, you need to have metrics in place that will accurately tell you where your prospects are coming from. Some ways of measuring results include: (Read the article)

Marketing Plan, Marketing

Your marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: (Read the article)

Referrals, Client Service, Rainmaking, Marketing Plan, Marketing

When people buy your services, they are hiring you as their trusted advisor - someone who is knowledgeable, trustworthy, and experienced. Yet hiring an attorney can be a very risky endeavor for someone who doesn’t have much legal experience.

How can they be sure they are making an informed decision about which attorney is right for them, can do what they say, and will provide the best value for their money? In other words, why they should they pick you to help them over all the other options available to them? (Read the article)

Client Service, Rainmaking, Marketing Plan