The best way to market your services is not advertising. It is getting in front of your target audience and building connections and relationships with the people who are most likely to become your clients or those who are most likely to refer clients to you.

However, marketing only works when you do it regularly. Plan - and make time - to do a set number of marketing tasks each week. Your tasks don’t have to be time consuming or elaborate, but you must do them. Here are some ideas to get you started today:

1. What information can you send to a contact in your network?
2. Which client can you visit at their business to learn more about them?
3. Who can you take to lunch, coffee, golf or an event? When?
4. What organization can you become more active in? How?
5. Which subject can you write an article about? Where can you publish it?
6. What topic can you speak about? For whom? Where?
7. What other types of activities might you do?

Make it a weekly practice to do at least a few of these tasks and you’ll start seeing more clients come in the door.

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