Book Review: Client at the Core

Posted by Krista on Aug 27, 2007 in Book Reviews, Client Service | 3 comments

Client at the Core: Marketing and Managing Today’s Professional Services Firm by August Aquila and Bruce W. Marcus Publisher: Wiley (August 4, 2004) ISBN: 0471453137 Most books on professional services marketing focus on how to advertise or put up a website to market your business. Consultants August Aquila and Bruce Marcus have written a book that goes a step further. In the preface, they...

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