August 27, 2007
Book Review: Client at the Core
Client at the Core: Marketing and Managing Today’s Professional Services Firm
by August Aquila and Bruce W. Marcus
Publisher: Wiley (August 4, 2004)
ISBN: 0471453137
Most books on professional services marketing focus on how to advertise or put up a website to market your business. Consultants August Aquila and Bruce Marcus have written a book that goes a step further.
