10 Steps to Use Public Speaking to Promote Your Law Firm’s Services

Posted by Krista on Sep 29, 2009 in Rainmaking | 0 comments

Holding public seminars and workshops can be a great way to build your reputation as a specialist in your practice area. While you will usually reach a smaller audience with public speaking than with article writing, the people who do attend your seminars will be more likely to remember you. Face-to-face communication offers an emotional connection that usually isn’t conveyed in print, so...

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Article Writing For Lawyers in 11 Steps

Posted by Krista on Sep 22, 2009 in Internet Marketing, Rainmaking | 0 comments

When prospects are considering hiring an attorney, they are looking for someone who specializes in the type of problem they have. They know lawyer fees are expensive, but with so many attorneys out there, it is difficult to distinguish who would be the best attorney for them. One of the best ways to set yourself apart from other lawyers is to write articles for publications. If a magazine or...

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Lawyer Search Engine Marketing Guide

Posted by Krista on Sep 18, 2009 in Internet Marketing | 0 comments

Search engine optimization (SEO) is the process of getting high search rankings for specific keywords that are most relevant to your legal services. While search engines constantly change their algorithms and no one outside of Google knows the exact formula for how search engines rank websites, there are certain best practices that most search marketers agree help get high rankings. Here is a...

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7 Steps to Effective Networking for Lawyers

Posted by Krista on Sep 15, 2009 in Rainmaking, Referrals | 0 comments

One of the best ways to market your law firm is through networking. Yet so many lawyers dread going to business events, sitting through boring luncheons or attending after hours Chamber of Commerce events. For many lawyers, networking means taking prospects to lunch, calling on past clients, or using people you know to get business. Yet, when done with the right mindset, networking can be one...

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6 Questions To Consider When Choosing to Specialize

Posted by Krista on Sep 6, 2009 in Marketing | 0 comments

It may seem counter-intuitive, but specializing in a niche area of law is essential to your law firm’s success. I regularly speak with lawyers who know they should specialize, but they choose not to. They like having multiple practice areas and doing different types of work for clients. They don’t want to risk putting all their eggs in one basket. Yet they are currently struggling to...

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