Holding public seminars and workshops can be a great way to build your reputation as a specialist in your practice area. While you will usually reach a smaller audience with public speaking than with article writing, the people who do attend your seminars will be more likely to remember you. Face-to-face communication offers an emotional connection that usually isn’t conveyed in print, so prospects will feel more comfortable contacting you if they need your legal services. Here are ten steps to giving great speeches. read full entry

When prospects are considering hiring an attorney, they are looking for someone who specializes in the type of problem they have. They know lawyer fees are expensive, but with so many attorneys out there, it is difficult to distinguish who would be the best attorney for them. read full entry

Search engine optimization (SEO) is the process of getting high search rankings for specific keywords that are most relevant to your legal services. While search engines constantly change their algorithms and no one outside of Google knows the exact formula for how search engines rank websites, there are certain best practices that most search marketers agree help get high rankings. Here is a 6-step process for optimizing your law firm website. read full entry

One of the best ways to market your law firm is through networking. Yet so many lawyers dread going to business events, sitting through boring luncheons or attending after hours Chamber of Commerce events. For many lawyers, networking means taking prospects to lunch, calling on past clients, or using people you know to get business. read full entry

It may seem counter-intuitive, but specializing in a niche area of law is essential to your law firm’s success. I regularly speak with lawyers who know they should specialize, but they choose not to. They like having multiple practice areas and doing different types of work for clients. They don’t want to risk putting all their eggs in one basket. Yet they are currently struggling to bring in new business. read full entry

Providing superior client service is one of the best ways to get repeat business and client referrals. Doing so involves understanding your client’s true agenda, timetable, and specific wants and needs. If you can go above and beyond what the typical law firm provides, you can differentiate your services and build client loyalty. Here are four ways lawyers can take a proactive role in improving client satisfaction. read full entry

Whether you are a solo practitioner or a larger law firm, the internet can be a great source of new leads. If your website isn’t bringing in the business you want, here is a 3-step approach to attracting more clients.

Step 1: Create a lead generating website.

Having a nicely designed website isn’t enough to generate leads. A clean design with easy-to-use navigation is a good start, but the vast majority of people who visit your website won’t yet be ready to hire you, so putting a system in place to capture the prospect’s information and get permission to follow up is key. read full entry