For any law practice to succeed, it must be able to attract and retain a consistent stream of profitable clients. This is your primary source of income. Without clients, you don’t get paid, you bleed cash, and you quickly find yourself without the resources to continue. So it is in your best interest to develop the #1 most important business skill of learning how to effectively attract and keep profitable clients.
What runs through the mind of potential legal clients who are considering hiring a lawyer? When you put yourself in your prospect’s shoes, he wants to know the answers to questions like: why should I hire you instead of another lawyer, do I really need to hire an attorney now, and what issues do I need to be aware of if I decide to move forward?
Building loyal client relationships is key to your long-term success. By treating clients as dear friends and always considering how your interactions benefit them, you can position yourself as a straight-forward trusted adviser who will offer an objective third-party opinion. Here are 7 ways to build client-focused relationships.