4 Ways To Improve Client Satisfaction

Posted by Krista on Sep 5, 2009 in Client Service | 0 comments

Providing superior client service is one of the best ways to get repeat business and client referrals. Doing so involves understanding your client’s true agenda, timetable, and specific wants and needs. If you can go above and beyond what the typical law firm provides, you can differentiate your services and build client loyalty. Here are four ways lawyers can take a proactive role in...

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Book Review: Client at the Core

Posted by Krista on Aug 27, 2007 in Book Reviews, Client Service | 3 comments

Client at the Core: Marketing and Managing Today’s Professional Services Firm by August Aquila and Bruce W. Marcus Publisher: Wiley (August 4, 2004) ISBN: 0471453137 Most books on professional services marketing focus on how to advertise or put up a website to market your business. Consultants August Aquila and Bruce Marcus have written a book that goes a step further. In the preface, they...

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Your Marketing Plan Should Address These 3 Groups

Posted by Krista on Mar 14, 2007 in Client Service, Marketing, Rainmaking, Referrals | 0 comments

Your law firm marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: Prospects What types of clients do you want to attract? Given what you know about these...

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How to Differentiate Your Services

Posted by Krista on Mar 13, 2007 in Client Service, Marketing, Rainmaking | 0 comments

When people buy your legal services, they are hiring you as their trusted adviser – someone who is knowledgeable, trustworthy, and experienced. Yet hiring an attorney can be a very risky endeavor for someone who doesn’t have much legal experience. How can they be sure they are making an informed decision about which attorney is right for them, can do what they say, and will provide...

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3 Pillars of a Successful Law Firm

Posted by Krista on Feb 19, 2007 in Client Service, Marketing, Rainmaking | 0 comments

I’m often asked by lawyers looking to start their own practice, or those who have just gone out on their own, what it takes to establish a successful law firm. In law – just like any small business – there are three areas you must master if you want a successful law firm. These are: Develop a Niche Today’s general practice attorneys are barely scraping by. That is because...

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Understanding Your Client’s Buying Process

Posted by Krista on Jun 8, 2006 in Client Service, Marketing | 0 comments

Rarely is marketing a one time event. It is not a quick fix or magical formula to flood you with new clients for little investment on your part. Rather, it is a series of interactions you have with prospects as they try to solve their problems. Here are the 5 steps prospects take when deciding to hire you as their attorney. Step 1 – Awareness Nothing happens until someone realizes they...

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