6 Questions To Consider When Choosing to Specialize

Posted by Krista on Sep 6, 2009 in Marketing | 0 comments

It may seem counter-intuitive, but specializing in a niche area of law is essential to your law firm’s success. I regularly speak with lawyers who know they should specialize, but they choose not to. They like having multiple practice areas and doing different types of work for clients. They don’t want to risk putting all their eggs in one basket. Yet they are currently struggling to...

Read More

3 Step Law Firm Internet Marketing Plan

Posted by Krista on Jun 12, 2009 in Internet Marketing, Marketing | 0 comments

Whether you are a solo practitioner or a larger law firm, the internet can be a great source of new leads. If your website isn’t bringing in the business you want, here is a 3-step approach to attracting more clients. Step 1: Create a lead generating website. Having a nicely designed website isn’t enough to generate leads. A clean design with easy-to-use navigation is a good start,...

Read More

7 Ways You Can Market Your Services Today

Posted by Krista on Mar 16, 2007 in Marketing, Rainmaking | 3 comments

The best way for attorneys to market their legal services is not advertising. It is getting in front of your target audience and building connections and relationships with the people who are most likely to become your clients or those who are most likely to refer clients to you. People hire attorneys they know, like and trust, so building rapport with prospects is the key to your...

Read More

4 Ways to Measure Your Marketing ROI

Posted by Krista on Mar 15, 2007 in Marketing | 3 comments

Most lawyers are primarily concerned with the bottom line – where’s the return on investment? To measure ROI, you need to have metrics in place that will accurately tell you where your prospects are coming from. Some ways of measuring results include: Ask each prospect who contacts you where they found out about you. Whenever you meet a new prospect or referral partner, add them to...

Read More

Your Marketing Plan Should Address These 3 Groups

Posted by Krista on Mar 14, 2007 in Client Service, Marketing, Rainmaking, Referrals | 0 comments

Your law firm marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: Prospects What types of clients do you want to attract? Given what you know about these...

Read More

How to Differentiate Your Services

Posted by Krista on Mar 13, 2007 in Client Service, Marketing, Rainmaking | 0 comments

When people buy your legal services, they are hiring you as their trusted adviser – someone who is knowledgeable, trustworthy, and experienced. Yet hiring an attorney can be a very risky endeavor for someone who doesn’t have much legal experience. How can they be sure they are making an informed decision about which attorney is right for them, can do what they say, and will provide...

Read More