10 Steps to Use Public Speaking to Promote Your Law Firm’s Services

Posted by Krista on Sep 29, 2009 in Rainmaking | 0 comments

Holding public seminars and workshops can be a great way to build your reputation as a specialist in your practice area. While you will usually reach a smaller audience with public speaking than with article writing, the people who do attend your seminars will be more likely to remember you. Face-to-face communication offers an emotional connection that usually isn’t conveyed in print, so...

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Article Writing For Lawyers in 11 Steps

Posted by Krista on Sep 22, 2009 in Internet Marketing, Rainmaking | 0 comments

When prospects are considering hiring an attorney, they are looking for someone who specializes in the type of problem they have. They know lawyer fees are expensive, but with so many attorneys out there, it is difficult to distinguish who would be the best attorney for them. One of the best ways to set yourself apart from other lawyers is to write articles for publications. If a magazine or...

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7 Steps to Effective Networking for Lawyers

Posted by Krista on Sep 15, 2009 in Rainmaking, Referrals | 0 comments

One of the best ways to market your law firm is through networking. Yet so many lawyers dread going to business events, sitting through boring luncheons or attending after hours Chamber of Commerce events. For many lawyers, networking means taking prospects to lunch, calling on past clients, or using people you know to get business. Yet, when done with the right mindset, networking can be one...

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7 Ways You Can Market Your Services Today

Posted by Krista on Mar 16, 2007 in Marketing, Rainmaking | 3 comments

The best way for attorneys to market their legal services is not advertising. It is getting in front of your target audience and building connections and relationships with the people who are most likely to become your clients or those who are most likely to refer clients to you. People hire attorneys they know, like and trust, so building rapport with prospects is the key to your...

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Your Marketing Plan Should Address These 3 Groups

Posted by Krista on Mar 14, 2007 in Client Service, Marketing, Rainmaking, Referrals | 0 comments

Your law firm marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: Prospects What types of clients do you want to attract? Given what you know about these...

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How to Differentiate Your Services

Posted by Krista on Mar 13, 2007 in Client Service, Marketing, Rainmaking | 0 comments

When people buy your legal services, they are hiring you as their trusted adviser – someone who is knowledgeable, trustworthy, and experienced. Yet hiring an attorney can be a very risky endeavor for someone who doesn’t have much legal experience. How can they be sure they are making an informed decision about which attorney is right for them, can do what they say, and will provide...

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