7 Steps to Effective Networking for Lawyers

Posted by Krista on Sep 15, 2009 in Rainmaking, Referrals | 0 comments

One of the best ways to market your law firm is through networking. Yet so many lawyers dread going to business events, sitting through boring luncheons or attending after hours Chamber of Commerce events. For many lawyers, networking means taking prospects to lunch, calling on past clients, or using people you know to get business. Yet, when done with the right mindset, networking can be one...

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Your Marketing Plan Should Address These 3 Groups

Posted by Krista on Mar 14, 2007 in Client Service, Marketing, Rainmaking, Referrals | 0 comments

Your law firm marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: Prospects What types of clients do you want to attract? Given what you know about these...

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How To Build Referral Relationships That Bring Clients In The Door

Posted by Krista on Nov 5, 2006 in Rainmaking, Referrals | 0 comments

Virtually lawyer I’ve talked to wishes they had more referrals. Referrals generally are easier to close because they are pre-sold on your services by people that already know and like you. So, how can you get more? The first step is to understand why might people refer others to you? It’s not because you have a slick brochure or a funny advertisement. It’s not because you send...

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FTC Backs Legal Referral Services

Posted by Krista on Jun 23, 2006 in Legal Industry, Marketing, Referrals | 1 comment

There are a lot of lead generation services out there for law firms. The trouble is, there are all kinds of ethical considerations when it comes to paying a non-lawyer for soliciting prospective clients. Up until now, most states have considered it unethical. But recently, legal referral services have gained an unlikely ally – the Federal Trade Commission. According to the article, Legal...

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How to Get More Referrals

Posted by Krista on Jan 6, 2005 in Referrals | 0 comments

Everyone wants more referrals. You get a ready to buy prospect who already knows who you are and what you do. And someone else has already evangelized how wonderful you are and how you can do a great job, so your work in closing the deal is minimal. Many law firms thrive on referrals – they are the life blood of the firm and one of the main ways the firm picks up new business. So, how do...

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