Book Reviews
Aug
Book Review: Client at the Core
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Client at the Core: Marketing and Managing Today’s Professional Services Firm
by August Aquila and Bruce W. Marcus
Publisher: Wiley (August 4, 2004)
ISBN: 0471453137
Most books on professional services marketing focus on how to advertise or put up a website to market your business. Consultants August Aquila and Bruce Marcus have written a book that goes a step further.
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Aug
by Henry Dahut
Publisher: LMG Press; (March 2004)
ISBN: 0974512605
Henry Dahut Esq. conducted over 100 interviews with lawyers to develop the foundations for his new book, Marketing the Legal Mind: Turning New Perspectives Into Powerful Opportunities. The book, itself, is a bit pricy at $62 for less than 200 pages, but is a good read for lawyers trying to understand client relationship management, strategic planning, and firm leadership.
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