Planning a Marketing Strategy
Creating a marketing plan requires taking a critical look at your firm’s current status and evaluating it in light of your strengths and weaknesses, your clients’ needs, your competitors, and the market you practice in. Many people tend to skip this initial planning because they don’t see any tangible outcomes from the process - you end up with strategy, but that by itself doesn’t bring clients knocking. However, this initial planning defines the very foundations for how you should market your firm.
