Referrals

Your marketing plan is more than just advertising your services. It should include the actions you will take to inform others about what you do and prove to them that you can do what you say you can. When you create your marketing plan, think of how you can reach these three types of people: continue

Virtually lawyer I’ve talked to wishes they had more referrals. Referrals generally are easier to close because they are pre-sold on your services by people that already know and like you. So, how can you get more?

The first step is to understand why might people refer others to you? It’s not because you have a slick brochure or a funny advertisement. It’s not because you send them Christmas cards every year. continue

There are a lot of lead generation services out there for law firms. The trouble is, there are all kinds of ethical considerations when it comes to paying a non-lawyer for soliciting prospective clients. Up until now, most states have considered it unethical. But recently, legal referral services have gained an unlikely ally - the Federal Trade Commission. continue

Everyone wants more referrals. You get a ready to buy prospect who already knows who you are and what you do. And someone else has already evangelized how wonderful you are and how you can do a great job, so your work in closing the deal is minimal.

Many law firms thrive on referrals - they are the life blood of the firm and one of the main ways the firm picks up new business. So, how do you get more?

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