Search Marketing

Whether you are a solo practitioner or a larger law firm, the internet can be a great source of new leads. If your website isn’t bringing in the business you want, here is a 3-step approach to attracting more clients.

Step 1: Create a lead generating website.

Having a nicely designed website isn’t enough to generate leads. A clean design with easy-to-use navigation is a good start, but the vast majority of people who visit your website won’t yet be ready to hire you, so putting a system in place to capture the prospect’s information and get permission to follow up is key. continue

There have been numerous legal cases involving companies using their competitor’s trademarked names as keywords in meta tags and banner ads. The most recent threat to sue comes from American Blind & Wallpaper Factory in Plymouth, Mich (ABWF).

ABWF has not yet filed suit against search engine leader Google, but has been sending cease-and-desist letters since July 2002. Google responded by asking a California court to rule that its advertising methodology is legal. Google then filed a complaint against ABWF in the US District Court, Northern District of California on Nov. 26, 2003, asking for “declaratory judgement of non-infringement.”

continue