Websites

Whether you are a solo practitioner or a larger law firm, the internet can be a great source of new leads. If your website isn’t bringing in the business you want, here is a 3-step approach to attracting more clients.

Step 1: Create a lead generating website.

Having a nicely designed website isn’t enough to generate leads. A clean design with easy-to-use navigation is a good start, but the vast majority of people who visit your website won’t yet be ready to hire you, so putting a system in place to capture the prospect’s information and get permission to follow up is key. continue

An article, Using Your Web Site To Enhance Client Service in Findlaw’s Modern Practice highlights important ways to make your website do more for your firm. Some points include:

• Optimize the site for search engines
• Writing good content
• Use personalization techniques to provide customized information

» Read Article

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Often, law firms settle for template based websites that revolve around their firm. They might provide attorney bios, the firm’s history, some contact information, and perhaps a list of practice areas. There’s nothing wrong with including such information - it would be wrong of you not to since those elements are fundamental to any website. But if you want to be attracting more clients and keeping them interested in your firm, you should be doing a lot more! continue