An article, Using Your Web Site To Enhance Client Service in Findlaw’s Modern Practice highlights important ways to make your website do more for your firm. Some points include:

• Optimize the site for search engines
• Writing good content
• Use personalization techniques to provide customized information

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Often, law firms settle for template based websites that revolve around their firm. They might provide attorney bios, the firm’s history, some contact information, and perhaps a list of practice areas. Now don’t get me wrong, there’s nothing wrong with including such information - it would be wrong of you not to since those elements are fundamental to any website. But if you want to be attracting more clients and keeping them interested in your firm, you should be doing a lot more! (Keep reading →)

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