Attention Lawyers: This complimentary 46-page report will walk you through the steps to create your attorney marketing plan in just a few hours.

Create Your Law Firm Marketing Plan in 6 Easy Steps!

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If you're like many lawyers, you hate the concept of marketing and selling. You didn't go to law school to be a marketer. You'd rather spend your time practicing law for paying clients. Marketing seems like a waste of time and money, especially when you don't know which marketing tactics to focus on or where to spend your advertising dollars. And you certainly don't want to come across as a manipulative salesman - after all, you're a professional. If you have to market your services, you want to do it ethically and without begging for clients.

You know you should be marketing. And there are days when you gear up to do some marketing - usually when business starts to slow down. So you might run a few ads, attend a networking event, or make a few calls to past clients. Maybe you get lucky and you find a client or two. Maybe not much comes from these efforts.

If you do get a new client or two, great - you're ready to forget about marketing and get to work. If not, you start to feel a bit discouraged that you're not getting the results you hoped for. Sooner or later, though, a client does come along - perhaps from a referral or a response to your ad.

So what happens? Well, now you're busy with client work and you don't have time to market. You promise yourself that you'll spend some time marketing tomorrow or next week... but it's never something that has to be done today.

Or maybe this sounds like you. You've been practicing law a few years and you have a solid past client base that sends you referrals fairly consistently. You always have a new legal case you're working on or new work from past clients.

But, maybe you've noticed that referrals aren't coming in as frequently as they used to. Maybe you feel like you're not making as much money as you could - and if you just got that marketing system in place that you keep promising yourself you will, you'd have more options to choose not only who you want to work with but more interesting, challenging and rewarding work.

Maybe you'd even have the ability to turn down prospects who aren't ideal for your practice. You know, those clients who nickel-and-dime you for every little thing, or who want you to do boilerplate work you don't find very rewarding. The ones that seem to suck up all your time with little reward. The ones you take on because you need to pay your bills at the end of the month, so you take on every client you can get.

Perhaps one of the reasons you haven't gotten around to setting up that marketing system is that you're not entirely sure what to do. It seems like a lot of work and there's so much to learn - who has time for that?

Whether you've just started your own business, or you have a few years under your belt, The Marketing Plan Guide for Law Firms, is designed to help you analyze your current marketing efforts and uncover just what's holding you back.

This Workbook Is For You If...

• You just started your own law firm and don't know how to start marketing your legal services.
• You have been practicing law a few years but are struggling to bring in clients. You'd like to put together a marketing plan that will grow your firm.
• You feel you are wasting time and money on marketing activities that don't bring in clients, but don't know what you should be doing instead.
• You hate marketing and sales but know you need to do something to attract new clients. You'd like a professional way to build your practice without begging for clients or using manipulative sales techniques.

Get This Free Report Today and Discover:

• A brief overview of what marketing is
• The mindset required to achieve marketing success
• 9 key elements of successful lawyer marketing
• 6 common myths of marketing
• How marketing your law firm is different from marketing a product
• How to set goals for your business
• How to choose a niche practice area
• Why mass marketing doesn't work for law firms
• How to create a marketing message and unique selling proposition (USP)
• How to talk about what you do for a living
• How to align your marketing with how clients buy legal services
• How to create marketing materials that capture prospects' attention
• Ways to prioritize which prospects to follow up with
• How to develop a referral system

Download Your Free Report Today:

In this program, you'll learn the step-by-step strategies for creating your monthly marketing plan. By filling out the form below, you'll receive:

• 45-page workbook in PDF format
• 5 worksheets including a two-page fill-in-the-blank marketing plan template
• A free subscription to our weekly Lawyer Marketing Success newsletter

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